We made it our mission to inspire students with science and technology. If someone makes a purchase from us, we don’t consider them a customer, we consider them to be a supporter. The term customer is just too impersonal and gives the impression that there was no connection in that interaction, just a simple business deal. We engage, educate, support life, and maintain our planet. We educate our supporters on methods that increase the quality of life with our inspirational nature-based discussions of STEM (Primarily Science and Technology) and ecological sustainability to produce economic growth. We partner with organizations that align with our values and vision for the future. As a 100% online and paperless business we are able to maximize our growth potential, counterbalance environmental impact and offset the affects of our carbon footprint. We instill a growth mindset on students, transforming them into visionary leaders and empowering lives of communities across the developing world. We incorporated a zero waste planning system, use renewable energy and recycled material, grow trees, and are amongst the most popular online stores for indoor plants and aquatic animals.